I’m a recent graduate of Elon University in North Carolina, with a major in Communication Design. While I was attending Elon I had the chance to be involved in a unique part of our School of Communications education, Live Oak Communications. Live Oak is Elon’s on-campus, student run communications agency. A couple important things to note: we are different than an ad club and we work with actual clients.
A quick breakdown of how Live Oak works:
- Live Oak is divided into two parts, the accounts and creative. On the account teams, students are divided up into groups and are assigned to work with a local or regional client. The creative team is not assigned to specific clients, but instead works through team members volunteering for projects.
- Clients and projects are based on a semester-by-semester basis, after which students have the option of leaving, staying, switching between account or creative, or being promoted. During my two years at Live Oak, I was a Creative Content Producer, Graphics Production Manager, and then the Creative Director my senior year.
So now that I’m a college graduate in the “real world,” how much did college and my time at Live Oak actually prepare me? This blog post looks back at my experience at Live Oak and how it equipped me to be a summer intern at DaviesMoore, a marketing and advertising agency located in downtown Boise. And, should we integrate more of these types of organizations into colleges to provide hands-on experience?